ALAN CHEN , who was born in Wenling City, Zhejiang Province in 1967, is the founder of Yuchun Company; more importantly, he is a famous rags-to-riches entrepreneur in China.

He graduated from Zhejiang Institute of Technology (now Zhejiang University of Technology) in 1989, majoring in mechanical manufacturing, and used to be a teacher in college and CEO in an enterprise.

He set up the first company–Hangzhou General home textile Co.,LTD in 2003 and established the second company–Hangzhou YUCHYUN home textile Co.,LTD in 2006 . After years of continuous development and growth, it gradually grew into Xiaoshan Top 100 enterprises and has won various honors from the government. In 2019, the company began to plans for transformation and upgrading, create its own brand and supply chain, and at the end of 2021, the company moved toward group operation, forming nine functional centers for R&D, marketing, supply, quality management, cost control, enterprise management, capital operation, home textile and new science and technology. Chen Bo himself has also been awarded the honorary title of “Outstanding Entrepreneur of Xiaoshan District” and “Street meritorious entrepreneur” for many times.